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Parasocial interactions

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Over the last almost-year, basically all of our socializing has gone online out of necessity.

There are a lot of positive points to that. We’ve got “party” setups for streaming services, businesses and events are learning how to manage online counterparts, and a lot of us are becoming versed in streaming.

But with that increased connectivity comes a new wave of issues to navigate—among them the blurring line between the social and the parasocial.